About
Two disciplines,
one instinct.
I have spent nineteen years making complex software feel intuitive: tax filing, cybersecurity, clinical diagnostics, cloud infrastructure. The same instinct runs through the music: find the noise, remove it, leave what actually helps.
I co-invented US Patent 9,891,792 B1 at Intuit, the digitization of emotion, and I have published over 300 UX articles plus the book 5min to Lean UX. Away from product work I write about frequency and resilience, and compose New Age records that reach 139,000 listeners a month. Soul of the Earth landed in 2016; Buddha Lounge charted on Billboard's Top Independent Albums in 2017. Based in Vista, CA, USA.
- years designing products
- 19+
- US patent, 9,891,792 B1
- 1
- published UX articles
- 300+
- monthly listeners on Spotify
- 139,000
Track record
2023 to present
Founder and CEO, PEMF Healing LLC. Head of Product Design and UX for the iTorus App and then Frequency Healing, an Ultra Advanced BioPhi bioelectric platform on iOS, Android and web with 16,000+ adaptive programs, AI guidance, voice scanning and breathwork.
2020 to 2023
Sr. Lead Product Design / UX Design Architect, Genalyte, a telehealth diagnostics suite of five connected products under one design system.
2017 to 2020
Director of Product Design, UX, AttackIQ, a continuous security validation platform built on MITRE ATT&CK; built and led the design team. Recipient of the 2018 Top Gun Award.
2016 to 2017
Principal UI/UX Head of Design & Strategy Architect, Teradata, Nebula one-pane multi-cloud deployment across AWS and Azure.
2013 to 2016
Senior Lead UI/UX Design Architect / Strategist, Intuit TurboTax, applying behavioral economics and Lean UX to reduce fear and doubt at the moment of filing; co-invented US Patent 9,891,792 B1.
2007 to 2013
UX design and product work across bioscience, agency and startup teams, including the Agena Bioscience analyzer application; published 300+ UX articles.
Beyond the product
The design practice is one part of the work. The same thinking shows up in an invention, a growing shelf of books and a catalog of records.
Inventor
A patent for the digitization of emotion
At Intuit I co-invented US Patent 9,891,792 B1: a system that senses a user's state, adapts the experience around it, and reassesses. Filed in 2015, granted in 2018, it reads today like a blueprint for adaptive wellness, the category now carried by biometric-driven audio and recovery products.
Why the invention mattersAuthor
Five books on frequency, resilience and UX
From 5min to Lean UX to Healing with PEMF and the recent Decoding the GOD Algorithm, the books carry one thread: complex ideas, from design practice to vibration and AI, made honest, readable and useful.
Browse the booksComposer
New Age records, heard worldwide
As a New Age recording artist I compose and produce records that reach 139,000 listeners a month. Soul of the Earth landed in 2016; Buddha Lounge charted on Billboard's Top Independent Albums in 2017. The studio is where the same instinct, remove the noise, keep what helps, began.
Listen to the musicWhat I do
- UX strategy and product vision
- Design systems at scale (Figma)
- Research, usability and A/B testing
- Enterprise and clinical workflows
- Team leadership and mentorship
- Prototyping and design-engineering collaboration
How I work
Find the noise, remove it
Whether it is a tax flow, a security console or a frequency program, the work starts the same way: locate what creates doubt, then design it out.
Evidence over taste
Wireframes to production behind experiments. Every claim traceable to a source. Nothing ships on preference alone.
One system, many surfaces
A single design language that survives five products, three platforms and every handoff. Coherence is the product underneath the product.
"Art has a holistic approach to design and is always open to collaboration and feedback. His knowledge of the latest design trends and best practices is exceptional, and he consistently delivered high-quality work that meets business objectives."
"He was an exceptional leader, mentor, and designer. He would go above and beyond, providing training and coaching to our team on design concepts and tools. Art's knowledge and philosophies were always enlightening."
"He led changes in our interaction design and built a large Figma repository that I imagine we will be pulling from for months and years to come. He is a great team member and is able to collaborate across team boundaries."