Resume

Industries

• Mobile / Desktop / Kiosk / Embedded: 18+ years of experience.
• eCommerce and Retail: 10+ years of experience.
• IOT: 10+ years in IOT devices and architecture.
• Enterprise SAAS: 12+ years of experience.
• Cloud-based Applications: 10+ years in Amazon AWS.
• Smart TV Applications, Kiosks: 10+ years of experience.

As the Principal UX Designer, UX Strategist, UX Researcher, and SEO Specialist at iPyramids LLC for the iTorus App, I led the development of an intuitive mobile application and e-commerce platform, significantly enhancing user experience across multiple devices. My comprehensive approach in UX and SEO propelled the iTorus App from a niche product to a major player in the health and wellness sector, increasing monthly revenue from $40,000 to $300,000. My work involved deep user research, strategic design, and data-driven optimization, contributing to the app’s success and iPyramids LLC’s growth in the market.

As the Creative Design Director at Genalyte, I lead a specialized team in Health Care SaaS Cloud UX/XD design. I focus on creating user-centered solutions while balancing creativity and compliance. My role involves strategic design thinking, cross-functional collaboration, and extensive usability testing to deliver impactful and visually captivating user experiences.

As the Principal UI/UX Lead Design/Strategist at Teradata, I specialized in cloud service design through the Nebula API + UI application. My role combined strategic planning, usability testing, and technical expertise in technologies like Python and Angular2. I led a UX team, crafted user-centered designs, and utilized tools like MS Visual Code and Node JS to align user experiences with business goals.

As the Senior Head UI/UX Designer and Strategist at Agena Bioscience, I led the design efforts for large-scale data representation in DNA analysis applications. My role encompassed UI design, team leadership, and close collaboration with developers. Utilizing technologies like Bootstrap, HTML5, and AngularJS, along with tools like Axure RP and Adobe Illustrator, I conducted usability tests and created user journey maps to ensure high-quality, user-focused designs.

As the Senior Head UI/UX Design Architect and Strategist at Breg, I led the design and improvement of desktop and mobile applications. My responsibilities included creating mockups, wireframes, and prototypes, as well as conducting user research and usability testing. I collaborated with cross-functional teams, mentored junior designers, and presented design concepts to stakeholders. Utilizing tools like Jira and Axure RP, and technologies like HTML/CSS and AngularJS, I ensured designs were aligned with business goals and user needs, all within an Agile/Scrum framework.

As the Senior Lead UI/UX Design Architect and Strategist at Intuit’s TurboTax, I collaborated with cross-functional teams to enhance customer experiences. I led A/B testing initiatives, applied behavioral economics, and implemented Lean UX practices. My role also included creating wireframes, prototypes, and flow diagrams, as well as engaging in product research and social PR activities. I utilized tools like Photoshop and Axure, and even filed a patent focused on using biometric data to optimize user experiences. All work was conducted in an Agile and Scrum environment.