Nineteen years of work. Here are the case studies that matter most.

PEMF Healing LLC · Health tech, founder-led

Frequency Healing: a bioelectric wellness ecosystem

2023 to present

Frequency therapy was stuck on 1990s static single-tone technology: one frequency at a time, no personalization, and results that stalled once the body adapted.

A founder-led platform on iOS, Android and web with 16,000+ tested and validated adaptive programs, AI guidance, voice scanning, breathwork, a published magazine and a 30,000+ member community.

PEMF Healing / iTorus · Future medicine

iTorus App

Feb 2023 to present

Frequency healing lived on a standalone desktop player that customers could not take anywhere.

A subscription app across iOS, Android and desktop with offline streaming of Rife, PEMF, Meridian and biophotonic programs.

Intuit · Tax and finance

TurboTax: Reducing FUD at the moment of filing

Multi-season engagement

Fear, uncertainty and doubt made filers drop out at exactly the step where they had to commit.

Behavioral-economics-led experiments and A/B tests that lowered drop-out and lifted conversion through the filing funnel.

AttackIQ · Cybersecurity

Continuous Security Validation Platform

Aug 2017 to Aug 2020, 3 yrs 1 mo, San Diego

Security teams could buy controls but could not prove those controls actually worked against real adversary behavior.

A Security Optimization Platform built on MITRE ATT&CK that turned adversary emulation into a repeatable, readable, automated workflow.

Genalyte · Health

Telehealth Diagnostics: Move Data, Not Blood

Aug 2020 to Feb 2023, 2 yrs 7 mos, San Diego

Diagnostics still moved physical samples across the country before a patient could get an answer.

A cloud diagnostics suite, Cloud-Lab, Merlin, client portal, reporting, that returns results in real time from the point of care.

Teradata · Data and cloud

Nebula: One-Pane Cloud Deployment

1 year 2 months

Deploying Teradata across AWS and Azure meant living in several consoles and knowing all of them.

A single-pane API + UI for cloud deployment, validated by usability and A/B testing against Amazon and Microsoft standards.

Agena Bioscience · Bioscience

DNA Mass Array Assay Management

End-to-end program

A highly sensitive DNA analyzer produced data operators could not monitor or trust at a glance.

An FDA/ISO-conscious analyzer application with health, run and setup dashboards, a key asset in securing the next funding round.